Investment Management for Entrepreneurs & Business Owners 

You’ve built a successful business. Build wealth beyond it. 

Your business may be your greatest financial asset. It may also be where much of your income, time, and personal wealth are concentrated. 

Investing outside the business creates an opportunity to build another source of wealth, support your family’s future, and expand your financial choices. 

FortyOne Asset Management provides active investment management for entrepreneurs and business owners. Whether you are investing ongoing distributions, preparing for an exit, or putting sale proceeds to work, we
help give your investment portfolio a clear direction. 

Based in Naples, Florida, we serve clients nationwide. 

Start a Conversation Investment Approach
Man walking on the city streets dressed in business attire

Your business creates opportunity. Your portfolio can help broaden it.

The right approach begins with understanding what you want to keep building and what you want your wealth to make possible. 

You understand the value of investing in a business you know and control. That conviction may have been essential to your success. 
But when your income and much of your net worth depend on the same business, your family’s financial future can become closely tied to its performance. 

An investment portfolio outside the business can help diversify those sources of wealth. It can also provide accessible assets for personal goals, future opportunities, and life after ownership. 

An investment partner who understands ownership. 

Our founder and Chief Investment Officer, Adam Zuercher, knows the responsibility of building and leading a business. 

Meet Our Team

He began his career in 1999 at a regional CPA firm, helping the partners build a financial planning department and launch a registered investment advisory practice. While there, he earned his CPA and CFP® designations and worked with individuals and business owners at the intersection of tax planning and investment management. 

He subsequently co-founded and led an independent investment advisory firm for more than two decades before managing public equity and fixed-income portfolios for a single-family office. 

That experience informs how FortyOne approaches your portfolio: understand the broader financial picture, respect the work behind the wealth, and bring discipline to the decisions ahead. 

Invest as your business generates wealth 

Give business distributions a long-term purpose. 

Strong business cash flow can create opportunities to invest regularly outside the company. 

We help establish an investment approach for personal wealth available after business needs, tax obligations, and appropriate reserves have been considered. Your portfolio can evolve as distributions, opportunities, and personal priorities change. 

Diversify beyond your ownership stake. 

Your business remains an important part of the picture, even when it sits outside the portfolio we manage. 

We consider its industry, economic sensitivities, and role in your net worth when evaluating your investment allocation. That perspective helps us identify potential overlap between your business exposure and your public-market investments.
 
Diversification cannot eliminate risk, but it can reduce dependence on a single source of wealth.

Keep flexibility for what comes next. 

You may want funds available for another venture, a property purchase, family commitments, or an eventual transition away from the business. 

We consider those needs when determining the role of equities, fixed income, and cash. Your long-term investments should be managed with an understanding of the commitments they may need to support. 

Turn a business exit into a portfolio with purpose 

Selling your business

Selling a business can change the shape of your wealth almost overnight. 

An asset you spent years building becomes cash that must serve a new set of responsibilities. Questions about income, growth, taxes, and risk become immediate and personal. 

You deserve a clear investment plan for what comes next.

Before the sale 

We can discuss how the potential proceeds would fit your goals, what liquidity you may need, and how a future portfolio could be structured. Where appropriate, we coordinate with your CPA, attorney, and transaction advisers so investment preparation reflects the broader exit plan. 

After the sale 

We help distinguish funds needed for taxes and near-term commitments from wealth available for longer-term investment. 

From there, we develop and implement an allocation around your objectives, income needs, time horizon, and tolerance for market risk. The transition follows a defined approach, with attention to both your financial circumstances and market conditions.

Bring a disciplined process to your next chapter 

Explore Our Investment Approach

1. Understand your starting point 

We discuss your business interests, personal investments, anticipated cash flows, and goals. We seek to understand both the opportunities ahead and the financial commitments that require attention. 

2. Define the investment approach

We propose a portfolio with clear roles for growth, income, and liquidity. We explain the risks, tax considerations, fees, and how we will manage the relationship. 

3. Implement and manage 

We guide the account transition and investment implementation, then monitor the portfolio as markets and your circumstances change. You remain informed through clear communication, attentive service, and explanations of meaningful decisions. 

Manage the portfolio as a whole 

FortyOne can manage your complete investment portfolio, combining U.S. equities, fixed income, complementary international investments, and cash where appropriate. 

Our flagship strategy, FortyOne U.S. Equity, provides a focused approach to U.S. stocks through fundamental research, technical analysis, and active risk management. 

Whether you engage us for your complete portfolio or a dedicated equity allocation, we consider how the investments fit within your broader wealth. 

Explore Complete Portfolio Management

Questions business owners ask

Yes. FortyOne manages personal investment portfolios for business owners who want to invest distributions or other available wealth outside their companies. We consider your business exposure, personal liquidity needs, tax circumstances, and long-term goals when developing the investment approach. 

Yes. FortyOne can manage investment portfolios funded by a business sale. We begin by understanding your goals and identifying funds needed for taxes, spending, and other commitments before determining how to invest the remaining proceeds. 

Either is appropriate. Speaking before a sale gives us time to discuss your investment objectives and prepare for managing potential proceeds. If you have already sold, we can begin with your current cash position, obligations, and priorities. 

Yes. With your authorization, we coordinate with your tax and legal professionals where appropriate. Their advice helps inform investment implementation, including considerations related to sale proceeds, account ownership, and tax obligations. 

FortyOne typically serves relationships with $1 million or more in investable assets. If an anticipated business sale will create that opportunity, we welcome a conversation before the transaction closes. 

You’ve built something valuable.
Let’s discuss what it can make possible. 

Whether you plan to own your business for decades or are preparing for your next chapter,
your personal wealth deserves a clear investment approach. 

Tell us where you are today and what you want to accomplish.

We will help you determine whether FortyOne is the right investment partner. 
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